Look, I'm not going to sugarcoat it - there was a season where I thought we were done. $250K in refunds in 45 days. Crypto losses that wiped us out.  A lawsuit that drained us dry.  I had to let go of 5 people because we couldn't make payroll 60 days out.  Every morning I woke up feeling absolutely cooked. But here's what nobody tells you about those moments when your back's against the wall: that's when you're actually growing. My mentor used to pile so much work on my plate that I'd lose my mind.  One day I snapped. "Dude, why can't you ask somebody else to do this?" He just laughed and said, "Iggy, what's the best way to eat an elephant? One bite at a time.  And when everything on your plate is important, you can't take stuff off. You need to get a bigger plate." Get a bigger plate. That hit different. See, most people think stress and overwhelm are bad things. Something you need to avoid or fix.  But what if I told you that feeling stretched beyond your capacity is exactly where growth happens?  Your body adapts the same way muscles do - you push past what you think you can sustain, it tears a little, then it comes back stronger. The thing that got me through those brutal 45 days wasn't some complex strategy.  It was this: "Man, I can't wait to get on the other side of this so I can tell the story." Sounds sick and demented, right? But thinking about how I survived what felt unsurvivable actually got me excited to endure. And you know what? I didn't die.  My capacity for what I can handle turned out to be way higher than I thought.  Your nervous system adapts to the new standard. What used to feel impossible becomes just another day at the office. Most founders tap out right before the breakthrough. They exit the fire too soon because they can't take the heat.  But if you can train yourself to stay in the pocket just a little bit longer, to actually reframe overwhelm as your growth season, you become hard to kill in business. If you're a founder who feels like you're drowning right now, this episode will change how you see pressure forever.  Watch the full episode, subscribe to Founder Fires, and let's build you a bigger plate together.  Drop a comment and tell me what season you're in right now. Stay calm, change lives, do business on your terms.  

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