With social media as prevalent as ever, it's easy to feel like the grass is greener on the other side. We can't help but compare our lives to the lives of others on social media, and the exact same thing can be said about our brands.    In this solo episode, Tara talks you through the process of understanding your competitors, and rather than copying what they do, Tara will show you how to use these comparisons to your advantage as opposed to your detriment.      KEY POINTS: - Understanding your competitors - Social Media does NOT reflect reality - Don't lose your creativity   QUOTABLES: "When I talk about knowing who your competitors are, it's primarily about understanding their positioning and what they're doing wrong" "Just because you see a brand doing really well on social media or out in the public, you have no idea what's going on behind the scenes."   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

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