In this episode, Tara talks all about selling out. And no, not betraying her principles for expedience but rather, selling all your products such that there are no stocks left, and how this may not necessarily be a good thing for your business... Unless it's intended. Join her as she discusses the pitfalls of selling out and how to use it as a strategy that is advantageous to your business.    KEY POINTS: - Upsetting potential customers  - Opportunity costs of selling out  - How can you use the sell-out strategy effectively? - Effective inventory management   QUOTABLES: "One of the things that you want to do if you want to have a sell-out strategy is first offer limited quantities"   "Getting people on a waitlist is an opportunity for you to engage them; an opportunity for you to get them excited."   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

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