Whether onstage or in the courtroom, the way you start and the way you end deeply shapes what people remember. In this episode, we explore the neuroscience-backed principles of primacy and recency—why jurors remember your opening and closing far more than the middle—and how to use that knowledge to structure your case with clarity, impact, and emotional resonance. From voir dire to final argument, your first and last impressions aren't just about style—they're strategy.   In this episode, you'll learn: What the primacy effect and recency effect mean for trial attorneys How early "micro-impressions" shape juror trust before opening statements even begin Why your opening must be structured with rule, roadmap, and relatable storytelling What a powerful closing should include—and how it echoes long after you leave the courtroom How to use emotional anchors to make your case human and memorable Why planning your entrances and exits isn't about performance—it's about leadership   Key Takeaway: Your first impression is a neurological anchor. Your last impression is the one that walks into deliberation without you. Use both to guide, teach, and move your jurors with clarity and heart.   Favorite Moment: "You won't be in the room during deliberations—but your voice can be."   Links & Resources: 🔉Want more on building emotional and cognitive anchors into your case structure? Check out Episode 23: Balancing Logic & Emotion at https://www.fostervoicestudio.com/blog/23 📕 Malcolm Gladwell – Blink: The Power of Thinking Without Thinking Book site: https://www.gladwellbooks.com/titles/malcolm-gladwell/blink/9780316010665/ ✍️ Primacy & Recency Effects in Trial https://www.litigationgroup.com/2015/03/01/winter-2015/   Want more? 👉 Get weekly tips and techniques delivered to your inbox. Subscribe to "The Foster Files" Newsletter: https://www.fostervoicestudio.com/contact 👉 Follow me online for behind-the-scenes voice tips, mindset shifts, and strategies to help you lead with your voice in and out of court: IG: www.instagram.com/fostervoicestudio FB: www.facebook.com/fostervoicestudio LI: www.linkedin/in/fosterthought Pinterest: https://www.pinterest.com/fostervoicestudio/   If this episode was helpful, forward it to a colleague or leave a quick review. Every share helps other trial attorneys foster their voice with more clarity, connection, and impact.

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