Musician Virg pulls back the curtain on the realities of being a modern musician in the digital world. From her childhood discovery of synthesizers to the creation of her Italian single Martini, Virg takes us deep into her creative process, her cultural identity and Italian music, and the powerful role of collaboration in her artistic evolution. She speaks candidly about streaming, music discovery, and the harsh truth behind the lack of financial stability many artists face in today’s industry.Virg shares why platforms like Bandcamp matter for artist support, the emotional value of owning physical music, and how AI is reshaping the conversation around creativity, authenticity, and the future of a thriving artist. This extended episode explores what it truly means to live creatively while navigating financial realities, maintain flow state as a creator, and build genuine human connection in an increasingly impersonal digital music landscape.Follow Virg: https://linktr.ee/virgvisionFollow Andy Marshall: https://andycmarshall.comSupport the podcast on Patreon:https://www.patreon.com/c/ForkInTheRoadPodcastPatreon members receive:The Scenic Route: Extended 1 hour video interviewThe Short Cut: Get to ask podcast guests questions, access to the weekly deep dive blogs and the extended hour long video podcast.The Artists Highway: Monthly one-on-one video call to talk about ways we can help your art business thrive. Get to ask podcast guests questions, access to the weekly deep dive blogs and the extended hour long video podcast.

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