Throughout the series we engage in conversations with radical thinkers about the most important task of the modern age. The choices we make now will be profound and last forever. Today we are talking with Jessi Baker, Founder of Provenance. 
Provenance is a pioneering tech platform enabling purpose-led brands to build trust through sourcing and impact transparency with integrity. With their software, businesses can easily gather and present information and stories about products and their supply chains, including verified data to support them. By connecting this information - in store, on pack and online, we can all discover the origin, journey and impact of our products.
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You can find more on Jessi at provenance.org.
This conversation was brought to you by BEHAVIOUR® a creative company that balances purpose and profit. We're always open to new conversations and would love to hear from you, so please get in touch. You can find us at behaviour.xyz
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Music by Quaid

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