In this episode, Erin Trafford delves into the public perception issues surrounding the forestry sector with Stephen Moore*, former Executive Director of Forest Nova Scotia. Highlighting the irony that while people value forests, they oppose cutting trees.  That’s despite our daily reliance on wood products. The conversation explores how small, family-owned forestry businesses in Atlantic Canada struggle with communication and collaboration, slowing industry progress. Erin compares this with Finland’s successful cooperative model. Interviews with industry experts Julia MacMillan and Mark Symes shed light on the complexities and necessary compromises for effective collaboration.  *Note to listener: Since the recording of this episode Stephen Moore is no longer the Executive Director of Forest Nova Scotia.Key Takeaways:Public Misunderstanding: The general public often views cutting trees as harmful, despite relying on wood products for daily needs.Communication Gaps: Small forestry businesses in Atlantic Canada face challenges in internal communication and collaboration, affecting overall industry growth.International Models: Finland’s forestry sector shows successful collaboration across various industry levels, offering a potential model for Atlantic Canada.Complexity of Collaboration: Effective collaboration requires compromises, which can be difficult for small, family-owned businesses focused on immediate survival.Perception vs. Reality: There’s a significant disconnect between the public's perception of forestry and its sustainable practices and benefits.Guests:  Julia MacMillan: Forestry expert with extensive experience in small-scale, family-owned forestry operations.  Julia and her husband David own McMillian Forestry in Tatamagouche, NS.  https://forestrysectorcouncil.ca/portfolio-items/macmillan-forest-inc/Mark Symes: Forester with international experience in sustainable forestry practices. He is the co-founder of Symplicty Designs Inc.  https://www.symplicity.ca/Forest Nova Scotia is the largest forestry organization in the province.  Members include woodlot owners, sawmills, contractors and pulp and paper companies.  Find out more about us and what we do at www.forestns.ca.  Facebook:  https://www.facebook.com/forestnovascotia/LinkedIn:  https://www.linkedin.com/company/forest-nova-scotia/?originalSubdomain=ca

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