In Episode 18 of Forest To Frame, Russ Vaagen interviews Brian Luoma, former CEO of the Westervelt Company. With over 30 years of experience in the forest industry, Brian shares his insights on sustainable forestry, conservation, and the evolution of the softwood lumber market.Tune in to gain valuable perspectives on the future of the forest industry and the importance of sustainable practices in creating beautiful spaces.TIMESTAMPS[00:01:02] Brian Luoma's career journey.[00:07:41] Sustainable forestry and conservation.[00:08:37] Historical impact of paper bags.[00:15:42] Demand creation in the lumber industry.[00:19:01] Industry collaboration for wood promotion.[00:22:02] Sustainable forest management awareness.[00:26:58] Incremental demand for wood products.[00:28:46] Podcast subscription benefits.QUOTES"I can just say what's on my mind and give my own opinion and I don't have to worry so much about what affiliations you're going to think about that." -Brian Luoma"That shows you the continuity of a family-held company that's really committed to sustainability and longevity." -Brian Luoma"You could, you know, ride off into the sunset, but they're important to you and your contributions are going to be felt for years to come." -Russ VaagenSOCIAL MEDIA LINKSRuss VaagenInstagram: https://www.instagram.com/russvaagen/Facebook: https://www.facebook.com/russ.vaagen/LinkedIn: https://www.linkedin.com/in/russ-vaagen-9246729/Brian LuomaLinkedIn: https://www.linkedin.com/in/brian-luoma-38a50310/ WEBSITEVaagen Timbers, LLC: https://vaagentimbers.com/ 

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