It's Part 2 of our Social Media Hot Takes conversation with Shannon McKininstrie!Part 1: https://www.megangillikin.com/podcast/329-social-media-hot-takes-what-works-now-whats-overrated-with-shannon-mckinstrieLast week, we laid the foundation for content that truly connects. This week, we are moving from strategy to action, focusing on implementation, selling, and time-saving hacks that turn content into clients. In this episode, you'll learn about:The Four H’s content breakdown: Helpful, Heard, Happenings, and Humor—and the ideal mix for service providers.Why Stories are the cash register and the most underrated way to sell on Instagram.Shannon's simple three-story daily strategy to drive engagement, connection, and conversion.The quickest way to kill engagement on Stories.A genius, game-changing profile name field hack that helps local clients find you instantly.The content type most people are sleeping on.The social media practice you need to stop doing immediately (it involves analysis paralysis and a fear of rejection).Time-saving hacks for creating B-Roll content and why you should hire someone to do it.Episode Timestamps:00:03:00 – Why Stories are essential and Shannon's simple three-story daily strategy.00:08:00 – The quickest way to kill engagement on Stories (and how much is too much selling).00:10:00 – The most underrated way to sell on Instagram (and why DMs are your cash register).00:12:00 – The biggest mistake you see on people's profiles (and the game-changing name field hack).00:15:00 – The content type most people are sleeping on: Behind-the-scenes and skits.00:23:00 – The social media practice you should stop immediately (it’s about overthinking).00:27:00 – Time-saving hack: The once-a-month B-Roll content day.About Shannon McKinstrie: Website: https://shannonmckinstrie.com/Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcastLet's Work Together:Book a 90-Minute Clarity CallToday's episode is brought to you by The Planner's Vault—your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive community, and real-talk guidance to elevate your business, come join us inside The Vault. We’d love to have you!For Real on Social Media:Instagram: https://www.instagram.com/forrealwithmegan/Facebook: https://www.facebook.com/ForRealPodcastHosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.
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