Listen "#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste"
Episode Synopsis
Send us a textAlexandra Bekker, founder of Drink Nimbus, is on a mission to shake up plant-based milk and the sustainability issues that come with it. After a highly successful eCommerce career, she discovered the shocking truth: 138 billion long-life cartons end up in landfill each year. So, she set out to create a better alternative.In this episode, Alexandra shares how she:🌱 Validated her oat milk powder concept through surveys and kitchen trials🛠 Navigated supplier relationships and big MOQs to get production off the ground📈 Built a scalable operational setup that’s taken Drink Nimbus into 100+ stores and countless homes💰 Manages unit economics, cash flow, and digital ad spend with precision🛍️ Avoided the Black Friday discount trap and turned it into a profit winAlexandra’s eCommerce expertise and data-driven mindset make this a must-listen for food and drink brand owners looking to scale profitably.This Season of Foodpreneur with Chelsea Ford is brought to you by Foodpreneurs Festival - a year’s worth of sales and promotion opportunities under one roof - and Chelsea Ford Co., modernising the CPG industry, one emerging brand at a time.LINKS & RESOURCES:Drink Nimbus websiteYour Free Pitch PlanGet Your Foodpreneurs Festival Ticket NowBecome a Chelsea Ford InsiderSeason 15 Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival. The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof. You can't miss these events. Here’s why: Thousands of stockists looking for new products for their shelves. A chance to pitch for funding + mentorship to scale your brand. Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!) A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use. Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners. If you’re an Industry Specialist, tap into a highly engaged, niche audience. And much, much more. The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
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