There is a big difference between a true entrepreneur and a maker who has a business. Most of the time we have created (or will create) a business from an maker state of mind. You just want to make your product and you wish you had other people to do all the other things. I hear it ALL THE TIME. It is somewhat easy to start a packaged product business, but creating one that lasts and doesn't require you to do all the things requires new skills and stepping into new roles that are outside of your comfort zone.  But that doesn't mean you avoid it. You can't! This is not a hobby. This is a business. You must look at your finances, know your numbers, create a vision and plan your year and quarters strategically. To create a business that makes money even if you aren't there toiling away requires you to fall in love with entrepreneurship as much as making your product. In today's podcast I explain the three roles you MUST perform for your business to work and how most people are only performing one of them. If you aren't willing to step into the other two roles, your business will run (or ruin) you. I've seen it over and over again and I don't want that to be your story. 💔The Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business. When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

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