Seven Seconds to Win: Inside P&G’s Shelf Strategy

10/10/2025 10 min Temporada 1
Seven Seconds to Win: Inside P&G’s Shelf Strategy

Listen "Seven Seconds to Win: Inside P&G’s Shelf Strategy"

Episode Synopsis

This week's episode looks at how P&G is redefining brand relevance with a focus on the critical seven seconds at the shelf. Amazon is reshaping the grocery category with its expansive new private label, Amazon Grocery, targeting affordability without sacrificing quality. Meanwhile, Constellation Brands is responding to falling beer consumption with a sharp focus on price pack architecture and logistics optimization. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management