The Canadian Hydrogen Association’s President and CEO, Ivette Vera-Perez, in conversation with Francis Bradley about the hydrogen industry in Canada today, what the value chain looks like, the rainbow of different types of hydrogen, and what we are using hydrogen for, including mobility. They also talk about the future of hydrogen and the need for investment tax credits, regulatory alignment, and infrastructure development to support hydrogen's role in decarbonization and economic growth. They close the conversation with a recommendation for a book to add to the Flux Capacitor Book Club. Canadian Hydrogen AssociationIvette Vera-Perez at the Canadian Hydrogen AssociationIvette Vera-Perez on LinkedInBook recommendation:Crucial Conversations: Tools for Talking When Stakes are High, by Kerry Patterson, Stephen R. Covey, Joseph Grenny, Ron McMillan and Al Switzler

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