John Simonson, president of Webstream Dynamics and Five Star Store Reviews, talks about the likelihood of floor covering retailers getting into e-commerce and selling products online. Simonson notes that a number of larger flooring retailers are now selling online but he also he notes that offering floor covering online is more involved and costly that many other products. Also discussed is online marketing, including pay-per-click advertising as well as the support and the logistics factors involved.

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