John Simonson on Understanding Reviews

FLOORtalk
12/09/2017 36 min

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Episode Synopsis


John Simonson, president of Webstream Dynamics, discusses a recently released study that indicates that, even though reviews appear to be a magic element of online shopping, consumers often react to them in an illogical way, purchasing products with the most reviews rather than ones with the most positive reviews. Simonson also discusses actions retailers can take when they receive a negative review.

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