The best way to sustain your business is to become the top-of-mind company to potential leads. It means you have to be always relevant, and to be relevant is to actively pitch your business to sellers and buyers alike. This is where an efficient and well-calculated marketing strategy comes in. Today, Don and Ryan share some of their business goals for the coming year and why they’re putting a lot of emphasis on efficient marketing strategies. They describe their personal preferences regarding sales processes and which method nets the most leads. They also explain some of the critical metrics you have to consider when planning your marketing strategy as well as how you can go about managing each one.   “Your marketing process converts leads from a call to a client to a sale.” - Ryan Scialabba     This Week on FlipTalk’s Rookie Play Book:           Send in the questions you want to be answered on the Rookie Playbook to be rewarded with a $100 Amazon Gift Card!         Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.  

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