In this episode, Kevin talks with Sue Kirchner of Brand Strong Marketing about brand clarity and why it’s the foundation of effective marketing for small and mid-sized businesses. Sue shares her path from global marketing roles to helping SMBs grow past the million-dollar mark by simplifying their message and sharpening their value proposition. They break down what brand clarity really means, how to identify your ideal customer, and why many marketing efforts fail without doing this foundational work first. The conversation covers content strategy, customer research, AI’s impact on search, and practical ways business owners can align messaging, experience, and growth goals to stand out in a crowded marketplace.

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