In this episode of Marketing Pros, host Kevin Berrier dives deep into the evolving world of social media marketing and the impact of AI with Ross Gray, co-founder and COO of Cloud Campaign. Together, they explore how businesses and marketers can balance the efficiency of AI tools with the human touch needed for authentic engagement.What You’ll Learn:How AI can optimize your social media content while keeping it personal.Why authenticity still outshines AI-generated posts in performance.The importance of data-driven strategies like optimizing post timing and content type.Real-life examples of effective evergreen and real-time content.The risks and ethics of using AI, and how to mitigate “AI hallucinations.”Ross also shares insights into trends shaping the future of social media, including the rise of pop-culture-driven content and the evolving role of AI in marketing. Plus, get a sneak peek into what’s next for Cloud Campaign.Whether you're a marketer, business owner, or social media enthusiast, this episode offers actionable tips and a fresh perspective on leveraging AI while staying authentic.Shoutout:Check out Cloud Campaign for powerful tools to elevate your social media game.Follow us, share the love, and let’s make your content strategy unstoppable!

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