Send Leanne a messageHost Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS). From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.What You’ll Learn in This Episode:How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.Episode Highlights:The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.Links Mentioned in the Episode:Watch the 3-minute event highlight video on YouTubeMichael Bungay Stanier's workOur Luma event siteDiary of a CEO interview with Daniel PriestlyUpcoming Events with Leanne:Red Carpet Group Experience: Las Vegas with Leanne Hughes 📅 October 30, 2024Get to the Point Workshop with Sally Prosser 📅 November 19, 2024 | Brisbane Luxury Glamping Retreat: Red Carpet Campout 📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane Join the Conversation: What resonated with you from today’s episode? Let us know!  Share your thoughts on social media and tag Leanne and Michael.Support the show

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