Programmatic Advertising: Transforming Digital Marketing

12/01/2025 24 min Temporada 1 Episodio 5

Listen "Programmatic Advertising: Transforming Digital Marketing"

Episode Synopsis

This Episode from First Direct explores programmatic advertising, a technology automating ad buying and placement. It explains how this method uses data and artificial intelligence for precise audience targeting and real-time bidding, improving return on investment and efficiency.

Programmatic Advertising: How It Transforms Digital Marketing