ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Season 2 : Episode 16.9 - CX Goalkeeper - Enablers, Irritants, and Value with Gregorio Uglioni"
Episode Synopsis
Continuing the focus on the CX3 book, Fireside Chats Without The Fires are joined by Gregorio Uglioni, a contributing author to the book.
As he is also known, Gregorio, or "CX Goalkeeper" talks about his chapter in the book that focuses on a matrix called "Value/Irritant Matrix". Gregorio explains how the matrix (made famous in the Bill Price book, "The best service is no service"), should be used by companies to create a frictionless experience for their customers.
We also hear about the 3 enablers, Data, Technology, and Human Beings, and the roles that each of these plays in creating customer experience.
As he is also known, Gregorio, or "CX Goalkeeper" talks about his chapter in the book that focuses on a matrix called "Value/Irritant Matrix". Gregorio explains how the matrix (made famous in the Bill Price book, "The best service is no service"), should be used by companies to create a frictionless experience for their customers.
We also hear about the 3 enablers, Data, Technology, and Human Beings, and the roles that each of these plays in creating customer experience.
In God we trust