Listen "Marketing and Business Q&A With Kayte Ferris"
Episode Synopsis
I have been away from the Podcast over the summer and I am so excited to back in your headphones as we head into Autumn which is my power season. It seems to be where my energy is unleashed. I have a few things that are coming up over the next few months, which include;Basecamp: This is a Course for those who are starting out in their business or feel like they are going round in circles to get them started to generate some forward momentum. This is available to start all year round to work through at your own pace, whether you want to do a deep dive over a weekend or little and often over a few months. If you need some accountability and structure, I will also run intensive months in September and February, during which I’ll be available in the Facebook group to answer questions and where you can work through week by week with the rest of the group.New online multimedia workshops during Autumn. The first is Creating and Communicating Value which is in SeptemberKit: Planning, Goal Setting & Reviewing Your Business which is in OctoberCourse: Especially for Coaches, Teachers, Mentors or those who facilitate change in other people to help you stand out in a crowded market. All the links are below in the shownotesFor our first episode back, it is a bumper Q&A. I asked my followers on Instagram to submit any questions, which I have covered in this Podcast. Here's what we talk about in this episode:What advise would you give to somebody who wants to create an ecourse?When trying to find your why how do you know that you have found it?I would love to hear more about what product based businesses can offer to email subscribers?I feel I have a good product, I realise its niche, how do I reach more people?How do I get amazing testimonials?How to decide between bringing out new products to promoting existing products?How important do you think engaging is in terms of conversations and comments?What advice do you have for creating a website, what elements do you consider essential?How do I get people from likes on Instagram to making purchases?Tips for navigating the initial slow periods when you have launched but no one has bought yet?How do you cope with the rejection that's inescapable when doing outreach?How to price an offering when some of your audience are broke students or unpaid interns?How can we increase our own website sales away from Etsy?You talk a lot about being present and how critical that is and yet you also talk about not doing the things that you really don't want do. What is the thing that you really don't want to do is Instagram Stories with yourself talking, is that crucial or optional?How do you stay motivated to create when you have a new business whilst working as well?Any tips for where and how to market an evergreen course?For links and resources discussed in the show, see the full show notes.Kayte on Instagram
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