Today is a coaching episode with Kim Heemskerk of De Alchemista. Kim started her business 18 months ago and it’s exceeded her expectations but now it’s starting to feel like it’s not entirely under her control - it’s been growing organically, but not necessarily in the way she would choose. Today we talk about ways to reclaim the control and managing a business which sells both physical and digital products - we discuss the customer and customer journey, defining how you want the business to be, creating objectives and strategy and how to make free content work better.Here's what we talk about in this episode:Kim's introduction to her business;Mixing digital and physical productsHow to structure freebies into the marketing of your business;How to plan out your calendar for physical and digital productsSplitting up your content for customers who are in different stages of their business journeyHaving a clear objective when producing freebies for your businessBuilding your communityGetting over the fear of sellingFor links and resources discussed in the show, see the full show notes.Kayte on Instagram Kim on Instagram

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