Listen "Coaching Episode - How To Define Your Value with Jane Lindsey"
Episode Synopsis
Today is a coaching episode with Jane Lindsey of Snapdragon Studio. Jane is a designer, writer, photographer and teacher based in rural Scotland, right on the edge of the Loch Lomond and Trossachs National Park. She creates physical products, subscription boxes and e-products inspired by the seasonal change that she sees around her.I was excited to get Jane onto the podcast as she has built the on-paper success many would dream of with over 100,000 sales on Not On The High Street, but in the last year has decided to take the business in a new direction. In this episode we talk all about value - what it even is, the difference between physical and e-products, and we get into the free vs paid debate.Here's what we talk about in this episode:Jane’s story and the scaling of SnapdragonWhat it’s like selling through marketplace websitesHaving a membership business modelWorking out the value of e-productsTrusting your customer to find the value themselvesStanding behind your e-productsDrawing the line between free and paid - especially when people complainSystematising free vs paidFind links to the resources we discuss in the full show notes.Jane on Instagram Kayte on Instagram
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