Today is a coaching episode with one of my former coaching clients, Joanne Griffin of Arnold & Bird. Joanne started Arnold & Bird to creatively empower design-led souls in making their ideas a reality. She specialises in developing product ideas for creative businesses to expand their product range and bespoke graphic design. After completing a Surface Pattern degree and working in e-commerce for over 10 years, including writing the trend guides for Not On The High Street, she realised that bespoke design and working 121 with creative businesses is her passion. 
In this episode we do a deep dive into email marketing - growing your list, opt ins, marketing your emails like a product and how to make sure they get opened. So let’s dive in.
Here's what we talk about in this episode:

Joanne’s business journey
Finding new people vs converting existing people
Opt-ins
Marketing your opt in and newsletter with testimonials and shares
Using webinars in a non-salesy way
Channels to use to market your list
Using outreach to grow your newsletter list
Subject lines and open rates
Talking about your newsletter frequently, and interestingly

Find links to the resources we discuss in the full show notes.
Joanne on Instagram Kayte on Instagram

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