Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter? ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Monday.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: [email protected] more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcastsContact us: [email protected] podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy

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