Marcus Collins is a marketer, cultural translator, professor, and an author. His first book, For the Culture: The power behind what we buy, what we do, and who we want to be is now available for purchase. I strongly recommend it! In this episode, Marcus and I discuss: The definition of “culture”; The difference between “fast” and “slow” culture; Is our culture good? Cultural Icons: Michael Jackson, Beyonce, et al; “Go Woke, Go Broke”--Is it true?; Multiculturalism; The University of Michigan; Business School; Songwriting; Fashion; Corporations espousing politics; Nike; The basic tenets of good advertising; Using social media to promote a brand…And much more! Links to Marcus’ book and sites: Book: https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961/ref=sr_1_1?crid=2WRVMIWGOETHE&keywords=marcus+collins&qid=1701972318&sprefix=marcus+collins%2Caps%2C104&sr=8-1Personal Site: https://marctothec.com/infoUniversity of Michigan: https://michiganross.umich.edu/faculty-research/faculty/marcus-collinsLinkedIn: https://www.linkedin.com/in/marctothec/Instagram: https://www.instagram.com/marctothec/?hl=enX: @marctothec*** My links: Check out my Instagram page for shorts from this and prior episodes: @danielethanfinneran https://www.instagram.com/danielethanfinneran/X: @DanielEFinneranWebsite: finneranswake.comEmail me at [email protected] sister project, PNEUMA, on which I put out sleep stories, meditations, mindfulness content: Youtube @pneumabydanielfinneran  Pneumameditations.comBe sure to subscribe to this channel if you enjoy these conversations and share them with family and friends! 

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