The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy.Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was Head of Customer Marketing at Sprout Social at the time of recording. .  This FINITE Podcast episode is about how acquisition and retention marketing work side by side while Sprout continues to grow globally as a world leader in social media management solutions. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.

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