#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

FINITE: B2B Marketing Podcast for Tech, Software & SaaS
06/02/2023 26 min Temporada 1 Episodio 119
#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

Listen "#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside"

Descargar episodio

Episode Synopsis

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

More episodes of the podcast FINITE: B2B Marketing Podcast for Tech, Software & SaaS

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People 01/12/2025
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief 10/11/2025
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata 27/10/2025
#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice 13/10/2025
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity 29/09/2025
#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks 15/09/2025
#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee 01/09/2025
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat 21/07/2025
#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco 08/07/2025
#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI 23/06/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA