Developing Purposeful Messages

12/01/2021 37 min Temporada 1 Episodio 2

Listen "Developing Purposeful Messages"

Episode Synopsis

Individual people are not the only ones who use social media. Organizations communicate with their constituents all the time using a variety of platforms. Museum professional and part-time science communicator Emily Olsen has experience developing and experimenting with messaging for a variety of audiences, including the public and professionals. On-the-job experiences have led Olsen to understand how each group needs a unique message to engage them with the museum, while still respecting their knowledge base.