Our today’s guest is Maxwell Nee, the Chief Revenue Officer of ScoreApp and a six-time award-winning entrepreneur who has been featured in TV, radio, Forbes, Singapore's Business Times and Australian Business Review. ScoreApp is a quiz marketing platform with over 7000 subscribers, and it's the scorecard tool that helps attract, engage and convert your audience. At MarketVeep, we’ve been using it for a year and half and it’s been a game changer for us. Maxwell explains what quiz marketing is and how it can be used in B2B sales. He gives an overview of how ScoreApp works as a qualifying filter for your leads, as a screening tool for your future salespeople, how it helps with aligning your personal brand with your goals, and recommends a book that will help you apply quiz marketing in your business.  What is Covered: -Maxwell’s background and how ScoreApp came about-Looking at a business with an investor’s hat vs. with an operating hat-What quiz marketing is and why it has withstood the test of time-How ScoreApp works and its use cases in B2B sales-Functions and features that help with lead generation, HR and personal branding-ScoreApp customer flow-Where to learn more about scorecard marketing Resources: -Learn more about ScoreApp https://www.scoreapp.com/ -Request a FREE Physical Copy of “Scorecard Marketing” by Daniel Priestly https://scorecardmarketingbook.scoreapp.com/ -Connect with Maxwell Nee on LinkedIn https://www.linkedin.com/in/maxwellnee/ -Learn more about MarketVeep https://marketveep.com -Find us on LinkedIn https://www.linkedin.com/company/market-veep/ -Follow us on X https://twitter.com/market_veep -Follow us on Instagram https://www.instagram.com/market_veep/ -Find us on Facebook https://www.facebook.com/marketveep/ 

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