In this episode, I discuss the evolving role of researchers in organizations, drawing on a football analogy to explain the shift from a 'striker' mentality to a 'playmaker' approach. As companies face changes with AI, product discovery, and the distribution of research teams, researchers must leverage their skillset in new ways. By adopting a playmaker mindset, researchers can help elevate everyone's understanding and use of data, ensuring better decision-making and greater company success. Tune in to learn how this shift can positively impact the research industry and enhance the value of researchers across the board.(0:11) Introduction and Warm Welcome(1:15) Researchers as Playmakers: A New Role(1:32) Challenges and Opportunities in Research(2:48) From Strikers to Playmakers: Changing Mindsets(5:00) The Playmaker's Role in Research(6:57) Practical Applications of the Playmaker Role(10:54) The Future of Research and Final Thoughts

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