Now that the holidays are behind us, and we are fully back to our regular schedules, we are now realizing that our February schedules aren’t looking so normal! That means it’s time to fire up your marketing efforts...right? But before we just jump back on the hamster wheel of marketing, I want to share a few measurement (ROI) concepts with you before you fire up that marketing machine! Take a minute to learn what’s REALLY important when measuring your ROI...and you may just be one campaign away from your best year EVER!

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