What separates a great property purchase from a costly mistake? Ray Becher, Property Advisor and Senior Buyer's Agent at Cohen Handler, reveals the strategic depth behind successful property transactions that most buyers never consider.Drawing on three generations of property knowledge, Ray takes us through his fascinating journey from performance studies graduate to marketing professional to trusted property advisor. Ray's approach transcends simple transactions. He delves into the psychology of buying versus selling, explaining why understanding human motivation is crucial to negotiation. For those considering a career pivot, Ray offers invaluable wisdom: surround yourself with mentors you can learn from, have confidence to back yourself regardless of age, and most importantly, pursue what genuinely inspires you. His philosophy that "it takes as long as it takes" to find the right property reflects the patience and expertise that have made him a standout in his field.Enjoyed the episode? Follow Finance Friends Podcast on Instagram, LinkedIn and TikTok for daily updates and more inspiring conversations. Got questions or ideas for future episodes? Send us a DM @financefriendspodcast!

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