Sean Graham, Managing Director of Assured Support, takes us on a journey through the  evolution of compliance in Australia's financial advice landscape. Far from the rigid box-ticking exercise of decades past, today's compliance function requires creativity, psychological insight, and commercial acumen to drive better business outcomes.What makes an exceptional compliance professional? Sean argues the best are creative problem-solvers who can contextualise regulations and influence behaviour without direct authority. For advisors seeking to build sustainable, profitable practices delivering superior client outcomes, this episode offers invaluable insights into leveraging compliance as a strategic advantage rather than viewing it as a necessary evil. Whether you're a professional or considering a career in financial services, Sean's journey from aspiring criminal lawyer to compliance expert demonstrates how the most rewarding paths often emerge unexpectedly.Enjoyed the episode? Follow Finance Friends Podcast on Instagram, LinkedIn and TikTok for daily updates and more inspiring conversations. Got questions or ideas for future episodes? Send us a DM @financefriendspodcast!

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