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Listen "#77: Lessons from Scaling a Veteran-Owned Cleaning Brand to $55K/Month, with Ibrahin & Jessica Robles"
Episode Synopsis
What does it take to grow from a solo $3K per month to roughly $55K per month while juggling five kids, sky-high turnover, and quality control? In this episode, Stephanie sits down with husband-and-wife duo Ibrahin Robles and Jessica Robles, the team behind a fast-growing, veteran-owned cleaning brand. They unpack how a recruiting background, a community-first identity, and tight training systems fueled rapid growth.
Stephanie and the Robleses dive into the realities of hiring in an industry with brutal turnover, the step-by-step of building a pipeline, and the timing of key hires like a VA, office manager, and bookkeeper. They also cover brand pillars like using all-natural products and giving back with quarterly deep cleans for disabled veterans, plus smart boundaries for Airbnbs and the tech stack that keeps it all moving.
What You’ll Learn:
— How they went from ~$3K to ~$55K per month
— Where to post, quick screens, ad budgets, and building pipelines
— The hiring math of turnover
— When to bring on help
— Community-first branding that attracts loyal clients, including veteran initiatives and givebacks
— Using a real CRM and automations to protect time without over-tooling too early
— Clear role splits: Jessica on training, inspections, and quality; Ibrahin on ops, tech stack, and metrics
— Airbnb strategy: custom onboarding, detailed checklists, and keeping it under 10% of revenue
— The core metrics they watch weekly, like payroll-to-revenue ratio and complaint rates
Resources Mentioned:
— ZenMaid Scheduling Software: https://get.zenmaid.com
— ZenMaid Mastermind Facebook Group (free): https://www.facebook.com/groups/zenmaidmastermind
Try ZenMaid free for 14 days → https://get.zenmaid.com
Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/
Read the full transcript: https://www.zenmaid.com/magazine/lessons-from-scaling-a-veteran-owned-cleaning-brand-to-55k-month-with-ibrahin-jessica-robles/
Stephanie and the Robleses dive into the realities of hiring in an industry with brutal turnover, the step-by-step of building a pipeline, and the timing of key hires like a VA, office manager, and bookkeeper. They also cover brand pillars like using all-natural products and giving back with quarterly deep cleans for disabled veterans, plus smart boundaries for Airbnbs and the tech stack that keeps it all moving.
What You’ll Learn:
— How they went from ~$3K to ~$55K per month
— Where to post, quick screens, ad budgets, and building pipelines
— The hiring math of turnover
— When to bring on help
— Community-first branding that attracts loyal clients, including veteran initiatives and givebacks
— Using a real CRM and automations to protect time without over-tooling too early
— Clear role splits: Jessica on training, inspections, and quality; Ibrahin on ops, tech stack, and metrics
— Airbnb strategy: custom onboarding, detailed checklists, and keeping it under 10% of revenue
— The core metrics they watch weekly, like payroll-to-revenue ratio and complaint rates
Resources Mentioned:
— ZenMaid Scheduling Software: https://get.zenmaid.com
— ZenMaid Mastermind Facebook Group (free): https://www.facebook.com/groups/zenmaidmastermind
Try ZenMaid free for 14 days → https://get.zenmaid.com
Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/
Read the full transcript: https://www.zenmaid.com/magazine/lessons-from-scaling-a-veteran-owned-cleaning-brand-to-55k-month-with-ibrahin-jessica-robles/
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