In this episode of Field Notes: Insights for the Travel Market, Eric sits down at the STS Connections Conference with Jordan Basham, creator of the Instagram account Where to Geaux.
Jordan shares her story of starting as a Baton Rouge foodie posting takeout boxes during COVID, growing into a full-time influencer, and launching her own social media agency. Together, we dig into:
✅ How DMOs and brands can effectively work with influencers
✅ What to look for when choosing the right creator for your campaign
✅ The ROI question—what works, what doesn’t, and why longevity matters
✅ Navigating “viral overload” and why sometimes you don’t want 200,000 people showing up
✅ How AI is shaping social media strategy for agencies and influencers
✅ Lessons from Raising Cane’s, NIL partnerships, and working with influencers on any budget
Whether you’re a travel marketer, local business, or just curious about the behind-the-scenes of influencer marketing, this conversation is packed with practical insights.
📲 Follow Jordan on Instagram: @wheretogeaux225
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