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Building Brand Trust

There are easy things to build (like a pillow fort) and then there's brand trust. It takes time and a great amount of effort to make sure that you don't let your customers down.

A big part of that is being consistent, being informative, and being reliable. So in this week's Feedback Friday, we showcase a brand that's been building up that trust in an expedited way through their unique and thoughtful emails.

Ritual is a no-B.S. vitamin company that makes multivitamins with clean ingredients, backed by science.

🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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