Why should you have a niche? Are you still figuring out what your niche is? Being able to say who I can help and how I can help them has allowed me to expand my practice, make myself known while getting to work with my ideal clients. In this episode, I help you to figure out how to find your niche, why they are important, and small mistakes to avoid. In this episode: Why should you have a niche? You will still have variety with a niche Figuring out what your niche is Questions to ask yourself Meet Brent McCombs Brent McCombs is an Ontario born, Los Angeles trained recovering fashion photographer who settled in Halifax and (pre covid) was shooting portraits, commercial headshots, and weddings. Learn more about Brent McCombs on his photography website. Why should you have a niche? Initially, it may seem more pleasing to have therapists who specialize a little bit in everything but clients want to know what it is that you can actually help them with. So having someone in your group practice – or yourself – who specializes will help to draw clients to you instead of pushing them away because you make it clear why and how you can help them. You will still have a variety with a niche Having a niche will not mean that your entire client population is one with the same pain point. Often about half of your client base will share the same niche while the other half will vary. Have a niche because it helps you to build a more solid client base because you are more recognizable as an expert in that pain point, and other clients will still come to you for other reasons because you are recognized. Figuring out what your niche is In bigger cities, it is easier to stand out more when you specialize in a specific niche. However, in smaller cities where the therapist population is not as competitive, you can have a few niches. For example, you may say in smaller cities: "I help teens and adults" And in bigger cities: "I help people with anxiety and PTSD" So, a niche can be very general or quite specific. You can set it up whichever way is best for you, your client base, and where your practice is located. Avoid setting your niche as your therapeutic approach and rather advertise it as how you can help clients overcome their problems and support them in achieving their desired outcome for their life. Questions to ask yourself What types of cases do I look forward to? What types of cases energize me? Which counselling outcomes satisfy me? What age, gender, and other demographic statistics would my ideal client possess? Connect with me: Instagram Resources and useful links: www.jane.app/mentalhealth use the promo code FEARLESS for one month's grace period Sign up for my free e-course on How to Start an Online Canadian Private Practice Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn.

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