Have you been struggling with getting your Canadian private practice in front of more people? Are you looking for a way to dramatically boost your revenue? Do you want to light a fire beneath your visibility?  If you agreed with these questions, then definitely listen to this episode, because it's for you! In this podcast episode, I discuss everything to do with PR with Lisa Simone Richards.  From the value of engaging with different media forms, to how to increase the visibility of your Canadian private practice, and more –  tune in for a run-down and re-cap of the essential basics of boosting the PR of your Canadian private practice.  MEET LISA SIMONE RICHARDS Lisa Simone Richards is a publicist for doctors and health professionals who want to become regular guest experts on TV, top-rated podcasts, and other major media. After working with her, Lisa's clients are recognized as industry thought leaders, add an extra comma to their annual revenue, and increase their 'IT' factor with a sold-out brand. Learn more about Lisa on her website and LinkedIn profile.  In this episode:  What is PR?  The power of PR  Content versus visibility  How to create new leads every day  PR strategies for Canadian counsellors  What is PR?   Simone explains three different types of media:  Social media: this is the platform where you make your practice footprint in the digital scene Paid media: these are your Facebook and Instagram ads, or any type of paid advertising.  Earned media: you get onto somebody else's platform to share your message, like being a guest on a podcast or being featured in a magazine.  The power of PR The point of publicity is not to get paid because it's actually about the exposure, that's the true value.  To be seen and put the name of your Canadian private practice out there in front of hundreds, thousands (or hundreds of thousands) of people is like putting your practice on a rocket launch!  Content versus visibility Most Canadian private practice therapists focus their efforts solely on creating great content, but in the process, they may miss the mark on boosting their visibility.  Content is what you put in front of your existing audience, which are the people who already follow you, and it is known that the algorithm doesn't show your content to 100% of your followers in any case.  How to create new leads every day  The principle of building new leads and connections with a prospective audience is to work with intention: what is the purpose of getting visible?  Lisa's ABCs of visibility:  A: Awareness  B: Buzz  C: Credibility  Even though you probably want to hit all-systems-go on each aspect, you are still a Canadian private practice owner and probably already have a lot on your plate. Therefore, just pick one to start on and get comfortable doing it.  Figure out what the best use of your time and energy will be, and where you will get the most return, and do it until you feel confident to try the next step.  Lisa's top tip: to really hit home with potential clients and to get them to convert, be fast and easy. Be quick with responding to queries and questions, and easy for them to find answers or book an appointment with you.  Reach out to different media outlets in your area to see who would be open to forming a PR relationship with you to represent your Canadian private practice.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 50: Ashleah Wilson: The Power of Storytelling in Marketing  Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Lisa on her website, LinkedIn, Twitter, and Instagram profiles  Get Lisa's freebie Guide to Getting on Television!  Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn 

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