Listen "How to Set Your Psychology Today Profile up for Success| EP 12"
Episode Synopsis
Do you use Psychology Today? Are you unsure about how to go about setting up an outstanding profile, or how to edit your already existing one for the better? I have received a lot of new clients through my Psychology Today Canadian profile, and I would like to help you to do the same. Today I am sharing a list of things you can do today to help you stand out on this amazing platform, and help clients not only find you, but also, choose to work with you. IN THIS EPISODE: What is Psychology Today? How to make your Psychology Today profile stand out Use a sincere and professional photo on your Psychology Today profile Your 15-second Psychology Today profile video Link your website button to your bookings page What is Psychology Today? Psychology Today has an incredibly high Google ranking. This means that if you create a profile on it, you are truly putting yourself out there, and setting yourself up to receive great exposure. The monthly payments are inexpensive, so it is an affordable way to keep your name consistently available, marketed, and well-broadcasted in the online therapy world. How to make your Psychology Today profile stand out Draw your ideal client in with your first paragraph. Center your first paragraph around your ideal client so that they will click on your profile and continue to read about you and your services. In your first paragraph, talk about: Who you help What their pain points are Some of the life experiences they may be going through and are struggling with In your second paragraph, talk about: How you understand their life experiences and pain points How you can help them move through these pain points Which therapeutic techniques you use to help your clients In your third and last paragraph, talk about: How many years you have practiced therapy Where you have previously worked When your offices hours are, how much intakes costs, and how much sessions cost Use a sincere and professional photo on your Psychology Today profile Your photo will be the first thing that a client sees when they are scrolling through the listings. You want to make sure your photo: Looks professional Has good lighting Looks inviting to clients Depicts how you are in real life Your 15-second Psychology Today profile video Psychology Today highlights the profiles that have uploaded videos. Even though it may seem odd to you, recording a short video will boost the ranking of your Canadian profile. Talk about your potential client, the struggles that they are going through, how you can help them, and how they may feel once they have concluded doing therapy with you. Speak slowly and smile as you talk. Link your website button to your booking page Your client has seen and read everything they need to know on your profile about you, to feel comfortable with you as their therapist so there is no need to link to your website. Instead, on your Psychology Today profile, link your website button to the landing page with your booking slots, so that clients can see your availability, and will email you if they have further questions. I use Jane EMR which has a beautiful and professional online booking system. Connect with me: Instagram Resources Mentioned and Useful Links: Ep 11: Why You Need a Canadian EMR for Your Private Practice with Ali Taylor Jane App - use the promo code FEARLESS for a 1 month grace period Sign up for my free e-course on How to Start an Online Canadian Private Practice Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.