Is your Canadian private practice brand new? Are you unfamiliar with the business side of running a Canadian private practice? When you are starting out, it can be daunting to make sense of sales tax protocols and how to write a great Psychology Today profile. In this episode, I do a live consultation with Cayle and discuss various tips and tricks to help her establish the foundations of her new Canadian private practice. MEET CAYLE FIALA Cayle is an educator and therapist with a passion for art, inspiring creativity, and building meaningful connections. She is currently  in the process of building her own private practice in rural Saskatchewan. Cayle's professional title is The Rural Therapist. Learn more about Cayle on her Instagram. In this episode:  Give your practice its own name Julia's sales tax tip How to word your Psychology Today profile Offer group therapy at a lower rate Give your practice its own name It can be tempting to use your name for your Canadian private practice, as you may have already made a name for yourself. However, give your business its own name. This will make it easier to market or sell one day while establishing it in its own right. 'If at some point down the road you want to sell your business, it will be a lot harder to sell your business if it's your name.' – Julia Smith Therefore, consider your long-term goals and how your Canadian private practice may develop when you are choosing its name. Julia got an HST number as soon as she started her Canadian private practice to minimize business worry, but if you know you are not going to be earning more than 30K, you do not need to get an HST number. When you do get an HST number – and if you start with one – it can be very beneficial to include the tax within the price to separate it. 'That HST number is for your sales tax, the 15% … with Jane App you can easily include in your price the 15% sales tax so that when clients get their invoice it's already included in it, so that when you give everything to your accountant it will show your sales tax as well as the money that you charged for therapy, and it's really easily divided.' – Julia Smith How to word your Psychology Today profile The first two sentences on your Psychology Today profile matter the most. In the first paragraph, discuss: Their pain points What they are currently feeling How you can help them What they will feel like after completing therapy with you In the second paragraph, discuss: The different therapy modalities that you offer How these modalities will help your client In the third paragraph, discuss: Your work history The level of your therapeutic experience Your price Offer group therapy at a lower rate If you would like to have reduced hourly rates, offer the reduced rate for group therapy. You can then help many people and keep therapy accessible while still earning sustainable income for your Canadian private practice. Connect with me: Instagram Website  Resources mentioned and useful links: Ep 19: How to Set Up Your Canadian Private Practice for Financial Success www.jane.app/mentalhealth use the promo code FEARLESS for one month's grace period Sign up for my free e-course on How to Start an Online Canadian Private Practice Check out more of Cayle Fiala's work on Instagram. Learn more about the Canadian Counselling and Psychotherapy Association Ali Taylor: Why You Need a Canadian EMR for Your Private Practice| EP 11  How to Set Your Psychology Today Profile Up for Success | EP 12 Sign onto Psychology Today

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