The work that you do and the services that you provide to your clients are often magnified when you work within your expertise and when you incorporate your principles.  Your past experience and values will shine through in your Canadian private practice and marketing efforts, and when you openly center your practice around what matters to you, you can automatically attract your ideal clients!  In this podcast episode, I speak with Gabbi and Helen about how they were able to quickly launch and grow their Canadian private practice, and how betting on their principles helped them to do so. MEET GABBI AND HELEN Gabbi and Helen are registered social workers who specialize in providing therapeutic interventions to individuals, couples, and families going through separation and divorce. For over 20 years they worked with complex family units that experience trauma and separation. Now in private practice, the focus of intervention is designed to be client focused with the fundamental scope of service being to ensure parents maintain a healthy relationship with their children. Learn more about Gabbi and Helen on their practice's Facebook profile and LinkedIn.  In this episode:  Bet on your principles  Work in your area of expertise  Bring your values into your marketing  Develop your network   Bet on your principles  Whether the pandemic forced you to go virtual or you decided to move your business online due to a desire for change or efficiency, there may be some growing pains in becoming accustomed to providing services and running your business online.  Wherever you are in your Canadian private practice evolution, bet on your principles. Make informed decisions regarding your private practice that are based on your skill set, your values, and the need that you want to serve in your community that's within your niche.  Work in your area of expertise  You can do the best work when you provide mental health services and therapy from your Canadian private practice when you work within your area of expertise – and the niche that you enjoy working with!  If you have not specialized in treating and working with clients that struggle with eating disorders, then refer them out, and stick to your niche. Work with your strengths, because then you are better able to help people while enjoying the work that you do.  Bring your values into your marketing  Gabbi and Helen provide therapy and services for their clients from a place of compassion, but also from a place of experience. They use this approach – this genuine empathy – to show potential clients in their marketing efforts that they truly can help them and provide the necessary support.  You can have an idea of what your niche is, but through the process of creating your business and marketing efforts, your values and focus will help showcase what it is that you do, and how you can offer help to your clients. Develop your network   Start with who you know and go from there.  Within your niche, from fellow Canadian private practice owners to other businesses that work with your ideal clients, make connections with other people and see what is needed. Are there needs that need to be filled? Can you fulfill them, and how?  While you work on your relationships, continue to work on your marketing because they go hand-in-hand.  Consider creating:  Facebook pages  Instagram accounts Blog posts  Accessible information that would be valuable to your clients  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 40: Victoria Rodriguez: The Surprising Benefits of Offering In-Home Therapy Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Helen and Gabbi's practice on Facebook, LinkedIn, and their website.  Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn 

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