Are you a therapist working to build your social media presence? How do you remain ethical while entertaining your audience? In this podcast episode, I speak with Amelia about how to build a Canadian social media presence that is professional, ethical, and true to who you are, while still connecting to your audience and helping you get clients. MEET AMELIA HUTCHISON Learn more about Amelia Hutchison on her website. In this episode:  Building your social media presence Amelia's tips for increasing your social media following Show your personality in your content Building your social media presence TikTok is currently the new place to be. Many people spend their time on it socially as well as to find people to work with. It is also a great resource to showcase your talents and Canadian private practice in a fun way that revitalizes the standard marketing methods. Due to its algorithms, if you post a successful video on TikTok, you can easily gather thousands of followers. TikTok is fast-paced and made up of small, short videos. If you post something that people like, it has a good chance of catching on and attracting followers. Amelia's tips for increasing your social media following 1 – Remember to work on maintenance. Even though you are focused on growth and increasing your number of followers, remember to maintain those that you already have. 2 – Create content that feels good to you. Avoid getting caught in the trends and trying to make videos that feel unnatural to you and your social media aims. You do not need to make dancing TikTok videos to have a full caseload. 3 – Answer your audience's frequently asked questions. Make a series of 30-second to one-minute videos that answer your audience's basic questions about you, what you do, how your therapy practice works, who you are a good fit for, and so forth. Show your personality in your content A lot of social media can feel like constant strategies or marketing, so use your normal speaking voice in your content to truly connect with your audience. What would it be like for your audience to have a conversation with you? This also allows your audience to get to know you, and for them to see what it would be like to work with you in person. Set Boundaries Have a disclaimer on your social media pages that explain how you show up in this space, how regularly you respond to DMs, and the type of content that you usually put up. These social media boundaries will let your audience know what to expect from you, and provide you with social media boundaries that help you to remain focused on your content without feeling overwhelmed to do or say everything. Connect with me: Instagram Website  Resources and useful links: www.jane.app/mentalhealth use the promo code FEARLESS for one month's grace period [email protected] for access to their demo clinic to test Jane's features first-hand  Sign up for my free e-course on How to Start an Online Canadian Private Practice Amelia Hutchison's Instagram.

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