How to Close More Deals during Hard Economic Times (Without Rebuilding Everything)

16/04/2025 7 min

Listen "How to Close More Deals during Hard Economic Times (Without Rebuilding Everything)"

Episode Synopsis

Is your offer suddenly not selling? Feeling sluggish, even though it used to work?You’re not the problem. Your offer structure is.In this episode, John Englezos breaks down why high-ticket offers stall during uncertain times and the dead-simple fix: creating a Lipstick Offer — a small, emotionally satisfying, fast-to-buy product that gives your buyer a win.💄 Learn how to:Repackage your existing expertiseCreate fast-turnaround offers that sell in ANY economyTurn your IP into scalable, sellable assetsAvoid panic-tweaking your pricing, funnels, or niche🧠 Real example: Greg turned a simple PDF into $11k in 2 weeks — no funnel, no tech stack, no team.🔧 Want help creating your own Lipstick Offer? Book a Demand Review Workshop here → https://johnnyb2b.com/demand