In this episode, Rainier and Erik talk about green consumers (or is it conscious consumers?) and whether they actually exist. This whole episode takes on the business perspective and whether or not we should sell to these "green consumers", or if there is another way that companies should be approaching sustainable products. Also, who holds the responsibility for enabling sustainability in business markets? is it the consumer or the producer? 
Rainier talks about the challenge of appealing to consumer's aspirations while understanding the actual barriers that consumers face in buying green products.
Erik shares his thoughts on how businesses exist as our representatives in their impact. When we buy from a company, their impact essentially includes all of our little impacts. 
Thank you for listening, we hope to hear from you in some way, shape, or form and learn more about what you want to hear from us!

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