Today on the pod, Lauren is joined by her good buds, Claire Mazur and Erica Cerulo, co-founders of 831 Stories (which could be described as the Blumhouse of the romance genre). Claire and Erica are serial entrepreneurs (you may have shopped their previous business, Of a Kind) and experts in using stories to drive sales of actual products. They discuss the dos and don’ts of content and commerce, how to make good merch, podcasting, the Foster sisters, and plenty more.



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