Not every brand is a scam—but some are built on marketing magic.Factory Settings breaks down your favorite brands, how things are made, what goes wrong behind the scenes, and how to tell the difference between a product worth buying… and one that just looks good on social.Hosted by Chelsey Brown, founder of Curio Blvd, and Marinda Frazier, the two have been through it- the two have been scammed by manufacturers, dragged into legal battles, blindsided by production disasters, and made mistakes they’re not just admitting to- but dissecting. While building a brand of their own, they started questioning how others were built.Especially the ones that get hyped by influencers overnight, only to turn out to be the same mass-made products found in a manufacturer’s catalog and slapped with a new logo. Or brands calling themselves “sustainable,” or “luxury”- while churning out goods made of questionable materials.Expect interviews with ex-employees, private investigators, whistleblowers, and insiders who know exactly what brands are hoping you’ll never find out.This isn’t another feel-good founder podcast.

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