"The only assumptions that can hurt our products are the ones we don't know about. I lean into the assumptions, I say, "Let's get them all out on the table." Let's align around them, because until we get all of you guys aligned, we're not going to be able to change your minds anyway."   Tamara Adlin is a UX expert and consultant who helps startups, and companies who want to behave more like startups, create products their customers love. She is also the co-author of the Persona Lifecycle book series and has created a method she calls Alignment Personas.   In this episode of Control the Room, I talk with Tamara about shared narratives, alignment and personas. Listen in to hear how exploring assumptions and allowing data to inform decision making creates a unified team and a clear perspective.

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