Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com

Exploring Growth
02/10/2025 53 min

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Episode Synopsis

In this episode of Exploring Growth, host Lee Murray talks with Ryan Ferrier, CEO of Lob.com, about how direct mail is being reinvented as a powerful marketing channel. He emphasizes the importance of personalization and cost-effectiveness in direct mail campaigns and explains how to integrate mail with digital strategies. Want to connect or recommend a guest?harvardmurray.com/exploring-growth-podcastConnect on LinkedIn:Lee – https://www.linkedin.com/in/leehmurrayRyan – https://www.linkedin.com/in/ryanferrier

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